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Bank Marketing: Choosing the Best Marketing Words

Words matter. Especially to the Google search algorithm.  For example, picture the page you put together to market loans to people who need a new set of wheels. What’s that page called? The answer is probably either “Vehicle Loans”, “Car Loans” or “Auto Loans” judging by a quick review of some great FI websites. You …

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Bank Marketing: 3 Things to Consider Before Creating a Video

You know you need a video to connect with your customers. Now what? If you feel budget pressure, you might think about making it yourself. That’s a perfectly valid option for some people with a creative/graphic arts background. But if that’s not you, here are 3 things to consider before creating the video yourself. 1. …

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