Bank Marketing: How to Get Video Marketing Approved in Your Budget
It’s budget time again, and you might be hoping this is the year you can finally get video marketing approved and in your 2024 plan.
Allow us to show you how to make a compelling case for video within your budget by focusing on one crucial element: VALUE.
5 WAYS VIDEO NEEDS TO BRING VALUE
To demonstrate value, video marketing needs to show 5 things
- Branding Tailored for You: Your institution’s identity is paramount. Video marketing should seamlessly reflect your brand, establishing a sense of trust and recognition.
- Efficient Time Management: We understand that time is a precious resource. Your video solution should not be a burden but an asset, requiring minimal time investment.
- Budget-Friendly: Cost-effectiveness is key. Your video strategy should align with your budgetary constraints, ensuring maximum impact without breaking the bank.
- Swift Implementation: Speed matters. You need a solution that doesn’t require months of groundwork. Immediate implementation is vital.
- Proven ROI: Tangible results are the cornerstone of any investment. Your chosen video solution should provide clear, trackable evidence of its effectiveness.
So, which video options check all these boxes? Let’s explore the primary alternatives:
OPTION 1: IN-HOUSE VIDEO CREATOR
Advantages: Tailored to your brand.
Disadvantages: Time-consuming management, substantial wages and benefits, slow library development, and challenging ROI demonstration due to higher costs.
OPTION 2: ONLINE CREATION TOOLS
Advantages: Brand-aligned content, cost-effective upfront.
Disadvantages: Highly time-consuming, slow library building, and challenging ROI demonstration due to time-intensive creation.
OPTION 3: CLICKVUE
Advantages: Tailored branding, just 15 minutes a week, affordability, instant access to a rich video library, and simplified ROI proof through trackable click-through rates and reduced customer service calls.
ClickVue is designed with the savvy marketing director in mind, offering a hassle-free solution that seamlessly fits into your budget while delivering unparalleled value. And since video’s what we do, we made a video (above) to show you all the tools our customers see when they log in.
Ready to revolutionize your marketing strategy for the upcoming budget year? We’re available by email, phone or text to answer questions and share ideas.
Let’s explore the exciting possibilities together. Your success is our priority.
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