Shooting Quality Video of Yourself on a Budget
We get it – budgets can be tight, but the show must go on.
In the world of marketing, video is the kingpin, and sometimes, you’ve got to be the star of the show. Don’t worry; you don’t need a Hollywood budget to shine. Here are 6 ways to elevate your DIY video quality.
1. Use Your Smartphone
Guess what? You’re holding a high-quality camera in your pocket – your smartphone! Modern smartphones come equipped with impressive cameras that can capture sharp, clear video. The key is to make the most of what you have.
Steady as You Go: Invest in a tripod or a smartphone stabilizer. Shaky videos can make even the best content look amateurish.
Let There Be Light: Good lighting can make or break your video. Natural light is your best friend, so shoot near a window during the day. If that’s not possible, affordable LED lights can do wonders. Shop for an inexpensive ring light on Amazon. You may even end up using it on video calls, it can help you look so good!
2. Clear Audio Matters
This is the #1 mistake we see our clients make when they try to shoot something themselves. They underestimate the importance of audio quality. People can forgive slightly shaky visuals, but poor audio will turn them away faster than you can say “bank.”
External Microphone: Consider investing in an external microphone, like a lavalier (clip-on) mic. It’ll pick up your voice clearly, even in noisy environments.
Quiet on Set: Find a quiet space for your shoot. Close windows to block out street noise, turn off noisy appliances, and kindly ask your colleagues for a few minutes of silence. If available, rooms with carpeting will give you less echo.
3. Plan Your Shots
Before you hit that record button, plan your shots. Here’s a simple formula:
Start with a Hook: Grab your viewers’ attention right from the start. A compelling opening can make all the difference.
Stay Focused: Literally. Use your phone’s autofocus feature to keep yourself in focus. If you’re using the rear camera, make sure you can see yourself on the screen.
Keep It Short and Sweet: Attention spans are short these days. Aim to keep your video concise and to the point. If you have a lot to say, consider breaking it into shorter, focused videos.
4. Background Check
Your background matters. It should be tidy and free from distractions. A cluttered or messy background can detract from your message.
Background Choices: Opt for a clean, uncluttered background. A plain wall or a neat office space can work wonders.
Branding: If possible, incorporate some subtle branding. Perhaps a bank logo or a framed certificate in the background – something that ties your video to your bank’s identity.
5. Edit Like a Pro
Editing can take your video from good to great. You don’t need fancy software or a team of editors; free or low-cost video editing apps can do the job.
Trim the Fat: Cut out any unnecessary bits, awkward pauses, or mistakes. Keep it tight and engaging.
Add a Splash of Magic: You can add text overlays, music, and transitions to make your video more engaging. Just don’t go overboard – subtlety is key.
6. Smile and Connect
Finally, remember to smile and connect with your audience. You’re not just delivering a message; you’re building a connection with your viewers.
Eye Contact: Look directly into the camera lens, not at your own image on the screen. It’ll give the impression that you’re looking right at your viewers. This sounds weird, but it works: Imagine the message coming out of your eyes, and not your mouth.
Smile: A genuine smile is like a universal invitation to become friends.
We have many ways to communicate these days. But don’t forget the power of YOU. Whether it’s a message to your staff, or something customer facing, you can be a powerful part of your own marketing mix.