Video Storytelling: Building Trust in Bank Marketing


Hey there, savvy bank marketers! Today, we’re diving into a topic that’s near and dear to our hearts: trust.

In the world of finance, trust is like the secret sauce that makes everything work. People want to trust their banks with their hard-earned money, and it’s our job to earn and maintain that trust.

So, how do we do it? Well, one powerful tool in our arsenal is video storytelling. Maybe more than any other medium, videos can help build trust in your bank’s brand. Here’s how video storytelling can help banks connect with their audience on a deeper level and we’ll also share some tips for crafting stories that’ll make your customers trust you like never before.

The Magic of Video

Now, you might be wondering, “Why video?” Well, here’s the thing: videos are like a one-two punch for the senses. That immersive experience tickles emotions more than the written word can. You can hear the lilt of a voice. See the hint of a smile or tear.

When you tell a story through video, you’re not just delivering information – you’re creating an emotional connection.

And guess what? Emotions are a key ingredient in building trust. When people feel something – whether it’s empathy, inspiration, or even a good laugh – they’re more likely to remember your message and connect with your brand on a deeper level. That’s the magic of video storytelling.

Crafting Compelling Narratives

Okay, so you’re sold on the idea of video storytelling. But how do you go about it? Here are some tips to help you craft compelling narratives that’ll make your customers trust you:

1. Keep It Real:

Authenticity is the name of the game. In the world of video storytelling, realness is your secret weapon. Share real stories about real people – your customers, your employees, your community. Authenticity builds trust because it shows that you’re not hiding behind a facade. You’re genuine, and that’s something people can trust.

2. Customer-Centric Stories:

The spotlight should always be on your customers. Share stories that highlight how your bank has made a positive impact on their lives. Whether it’s helping them achieve their financial goals, buy their dream home, or start a business, let your customers’ success stories shine. It’s all about showing that you’re in it for them.

3. Values and Mission:

Make sure your bank’s values and mission are front and center in your videos. What does your bank stand for? What principles guide your actions? When customers understand your bank’s purpose and principles, they’re more likely to trust that you’ll do right by them.

4. Tug at Those Heartstrings:

Emotion is your ally in storytelling. Use it to create stories that resonate with your audience. Share stories of resilience, triumph over adversity, or heartwarming moments. When your audience feels something, they’ll remember your message and connect with your brand on a deeper level.

5. Keep It Simple:

While storytelling is powerful, simplicity is key. Complex narratives can confuse viewers and detract from your message. Keep your videos clear, concise, and focused on the most compelling aspects of your story.

Types of Stories to Tell

Okay, now that we’ve got the storytelling basics down, what kinds of stories should you tell? Here are some ideas:

1. Customer Success Stories:

Share real-life stories of customers who achieved their financial goals with your bank’s help. These stories humanize your bank and demonstrate your commitment to improving your customers’ lives.

2. Employee Spotlights:

Highlight the dedication and expertise of your bank’s employees. Showcasing their stories and contributions can convey a sense of stability and professionalism, further building trust.

3. Community Involvement:

Share stories of your bank’s involvement in the local community. This could include sponsorships, charitable activities, or initiatives that demonstrate your commitment to social responsibility.

4. Financial Education:

Create informative video content that educates viewers on financial topics relevant to their lives. Position your bank as a trusted source of knowledge and guidance. These can be the hardest to create, which is why we have so many in our library to save you the trouble!

Remember: Trust Is Earned

Building trust doesn’t happen overnight. It’s a journey, not a destination. Use video storytelling as a tool to consistently earn and reinforce trust with your customers. Trust is like a precious currency in the banking world, and video storytelling is one of the most effective ways to invest in it.

So, go ahead – start crafting those stories, sharing those moments, and building trust one video at a time. Let us know if we can help at all.  Your customers will thank you for it, and your bank will thrive because of it. Trust us on this one – video storytelling is the way to go!

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