Bank Marketing: 3 Things to Consider Before Creating a Video
You know you need a video to connect with your customers. Now what?
If you feel budget pressure, you might think about making it yourself. That’s a perfectly valid option for some people with a creative/graphic arts background. But if that’s not you, here are 3 things to consider before creating the video yourself.
1. WILL IT REFLECT WELL ON YOUR BRAND?
A video with poor quality speaks to the quality of your entire organization. Sure, there are rare times when a raw cell phone video is appropriate. In banking, those moments are usually community events where a 20 or 30 second pan of the event shows the scene. But when explaining loans or customer service, do you really want it to look quick and dirty?
Do you really have time to learn how to use this?
2. DO YOU HAVE TIME TO LEARN EVERYTHING THAT'S INVOLVED
Above is a screen shot of the interface of a proper video editing platform. Are your eyes glazing over? You can face a steep learning curve on professional systems. There are simpler platforms, including iMovie on an Apple device, but any editing done by a novice runs the risk spelled out in point #1 above because of poor shot selection and timing. But let’s say you rock the production values and everything goes great. That brings us to the #3 thing to consider before creating a video…
3. WILL YOU BE EXPECTED TO DO IT AGAIN? ALL THE TIME?
Do you have time to feed that beast you created? To fully commit to video marketing, you need content on all your key pages. You need to post video regularly on social media. Without video, you have no YouTube channel, and that’s the second largest search engine in the world. Oh, and don’t forget you’ll need to produce clips to send in emails to boost your open rate.
ALTERNATIVES
So what options do you have? The good news is, if you have limited time and budget, video’s not out of reach.
In fact, this is exactly why ClickVue exists. With access to our 300+ video library (that’s $400,000 worth of production already done for you) you can instantly fill all those video slots on your website, social media and email campaigns for what it would likely cost you to create a single video. Seriously. Check the rates now. We can also build a video exclusively for you from the ground up. Contact us now, and have one less thing to worry about.5
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