Scott Hanson

Hey there, savvy bank marketers! Today, we’re diving into a topic that’s near and dear to our hearts: trust. In the world of finance, trust is like the secret sauce that makes everything work. People want to trust their banks with their hard-earned money, and it’s our job to earn and maintain that trust. So,

Are you suffering from Tech Bloat? As a marketing director for a bank, you understand the importance of technology in enhancing your marketing efforts. However, with a limited budget, it’s crucial to prioritize your marketing technology investments for maximum impact. Here’s how to make wise choices and ensure you’re getting the most out of your

The statistics are telling, maybe even frightening: Gen Z represents just 4% of credit union memberships, and the average age of a credit union member is 53. While credit unions have long thrived on the loyalty of their older members, failing to attract younger members could pose significant challenges for their sustainability and growth. To

We frequently ask our clients what their current marketing priority is. Today, we hear the same thing again and again: Boost deposits and boost the number of accounts on the books. But how? Video marketing has emerged as a powerful tool to engage customers, build trust, and ultimately increase deposits and the number of accounts.