Scott Hanson

The statistics are telling, maybe even frightening: Gen Z represents just 4% of credit union memberships, and the average age of a credit union member is 53. While credit unions have long thrived on the loyalty of their older members, failing to attract younger members could pose significant challenges for their sustainability and growth. To …

Credit Union Marketing: How to Bridge the Generation Gap and Attract Gen Z to Credit Unions Read More »

In the fast-paced world of bank marketing, staying on top of the latest trends and acquiring new skills is essential for success. Fortunately, there are several free or low-cost ways for bank marketing professionals to refresh their existing skills or learn new ones without breaking the budget. 1. Online Courses and Webinars Numerous online platforms …

Bank Marketing: Affordable Ways to Elevate Your Marketing Skills and Stay Current Read More »

We frequently ask our clients what their current marketing priority is. Today, we hear the same thing again and again: Boost deposits and boost the number of accounts on the books. But how? Video marketing has emerged as a powerful tool to engage customers, build trust, and ultimately increase deposits and the number of accounts. …

Bank Marketing: How Video Can Boost Deposits and Accounts Read More »

Feeling pressure to prove your budget choices are paying off? You’re not alone. In the ever-evolving landscape of digital marketing, financial institutions are presented with both challenges and opportunities. As a marketing director, your budget planning season requires a strategic approach to ensure every dollar spent yields a significant return on investment (ROI). Data-Driven Decision-Making …

Bank Marketing: Maximizing ROI in Digital Marketing Read More »

Content marketing offers financial institutions a cost-effective way to connect with their audience, but how can you make the most of it on a limited budget? Here are some tips to enhance your content marketing strategy without breaking the bank. Create Compelling, Targeted Content Quality over quantity is the golden rule for content marketing on …

Bank Marketing: How to Use Content Marketing on a Budget Read More »

It’s budget time again, and you might be hoping this is the year you can finally get video marketing approved and in your 2024 plan. Allow us to show you how to make a compelling case for video within your budget by focusing on one crucial element: VALUE. 5 WAYS VIDEO NEEDS TO BRING VALUE …

Bank Marketing: How to Get Video Marketing Approved in Your Budget Read More »

They say you can’t control something until you measure it. It’s true. So as a bank marketer, you should focus on metrics that can help you understand and measure the effectiveness of your marketing efforts. Some specific metrics that you may want to consider include: HERE ARE THE METRICS YOU SHOULD TRACK As a bank …

Bank Marketing: The Metrics You Should Be Tracking Read More »

Advertisers use videos in social media ads to engage and attract viewers, and to communicate their message in a compelling and memorable way. It makes sense. Videos are a powerful marketing tool because they can capture attention quickly and convey a lot of information in a short period of time. They are also highly shareable, …

Bank Marketing: Using Videos in Ads Read More »

Do your sales seem stuck, and you don’t know why? It’s time to analyze your sales funnel. Sounds hard, but we’ll make it easy. And it’s SO worth it. You can truly reinvigorate sales with a close look at your sales funnel. If you’re a little fuzzy on the key steps of a sales funnel, …

Bank Marketing: Analyze Your Sales Funnel for Free with this Tool Read More »