Scott Hanson, Author at ClickVue

Bank Marketing: Maximizing ROI in Digital Marketing

Feeling pressure to prove your budget choices are paying off? You’re not alone. In the ever-evolving landscape of digital marketing, financial institutions are presented with both challenges and opportunities. As a marketing director, your budget planning season requires a strategic approach to ensure every dollar spent yields a significant return on investment (ROI). Data-Driven Decision-Making …

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Bank Marketing: How to Use Content Marketing on a Budget

Budgeting / By Scott Hanson

Content marketing offers financial institutions a cost-effective way to connect with their audience, but how can you make the most of it on a limited budget? Here are some tips to enhance your content marketing strategy without breaking the bank. Create Compelling, Targeted Content Quality over quantity is the golden rule for content marketing on …

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Bank Marketing: How to Get Video Marketing Approved in Your Budget

Budgeting / By Scott Hanson

It’s budget time again, and you might be hoping this is the year you can finally get video marketing approved and in your 2024 plan. Allow us to show you how to make a compelling case for video within your budget by focusing on one crucial element: VALUE. 5 WAYS VIDEO NEEDS TO BRING VALUE …

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Bank Marketing: The Metrics You Should Be Tracking

Analytics / By Scott Hanson

They say you can’t control something until you measure it. It’s true. So as a bank marketer, you should focus on metrics that can help you understand and measure the effectiveness of your marketing efforts. Some specific metrics that you may want to consider include: HERE ARE THE METRICS YOU SHOULD TRACK As a bank …

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Bank Marketing: Using Videos in Ads

Growth / By Scott Hanson

Advertisers use videos in social media ads to engage and attract viewers, and to communicate their message in a compelling and memorable way. It makes sense. Videos are a powerful marketing tool because they can capture attention quickly and convey a lot of information in a short period of time. They are also highly shareable, …

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Bank Marketing: Analyze Your Sales Funnel for Free with this Tool

Analytics, Growth / By Scott Hanson

Do your sales seem stuck, and you don’t know why? It’s time to analyze your sales funnel. Sounds hard, but we’ll make it easy. And it’s SO worth it. You can truly reinvigorate sales with a close look at your sales funnel. If you’re a little fuzzy on the key steps of a sales funnel, …

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Bank Marketing: Sales Funnel 101

Growth / By Scott Hanson

Marketing is about taking someone by the hand and leading them to buy your product or service. But since people naturally drop out at every step, that journey is less of a path and more of a funnel. The idea, of course, is to reduce the number of people who drop out. And the first …

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Bank Marketing: 6 Places to Use Video in Your Marketing

Strategy / By Scott Hanson

Video is THE way to market banking products. For the viewer, it provides connection, clarity, and time savings. For the marketer, it delivers engagement and conversions. But it’s one thing to be sold on video marketing, and another to know WHERE to use video in your marketing strategy. Here are 6 places to start. 1. …

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Bank Marketing: 4 Key Metrics You Can Improve in a Month

Leave a Comment / Analytics, Growth, Strategy / By Scott Hanson

Marketing can seem like a slow process, but there are 4 key metrics you can improve meaningfully in just a month. The end results are more traffic, leads and conversions. Let’s start with one of the biggest and best metrics of them all. METRIC #1: ORGANIC SEARCH This metric under the Acquisition tab of Google …

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Scott Hanson

Bank Marketing: Maximizing ROI in Digital Marketing

Bank Marketing: How to Use Content Marketing on a Budget

Bank Marketing: How to Get Video Marketing Approved in Your Budget

Bank Marketing: The Metrics You Should Be Tracking

Bank Marketing: Using Videos in Ads

Bank Marketing: Analyze Your Sales Funnel for Free with this Tool

Bank Marketing: Sales Funnel 101

Bank Marketing: 6 Places to Use Video in Your Marketing

Bank Marketing: 4 Key Metrics You Can Improve in a Month

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